Mobile Marketing Making Billions Worldwide

December 18, 2007

Mobile News-Marketing through the “mobile channel,” or the mobile phone, has turned into a multibillion-dollar industry and here are the numbers to prove it. At the end of 2005,there were three million U.S. and six million European users who opted in or registered to receive marketing information over their mobiles.

Add to that, some 15 percent of the 350 billion text or SMS messages transmitted monthly are marketing messages, according to Yankee Group, an industry research firm. What the research also found was that most of his opt-in subscribers are 18 to 34 years old and are interested in receiving exclusive news, coupons and content.

In Jamaica, we have a mobile penetration rate for over 90% what are we doing to leverage our mobile community here for text2win competitions,mobile crm,mobile banking,mobile payment, mobile ticketing(bits n bytes). Jamaican company to watch SMS Communications, with the brand Ucantel headed by young entrepreneur of the year Stephen Spence. But as I’ll always say, one company does not an industry make. We heard there are two other companies about to throw their hat into the industry.