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e-Videos.com.jm- 4 reasons why it’s dead in the water

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This Jamaican startup has erected billboards, created a sweet website and book online ads on high traffic Jamaican sites, yet this business I believe is dead even as it has just begun. Here’s why.

1.The domain name. Why they chose e-videos.com.jm and not just evideos.com.jm especially since it’s a .jm extension and more than likely quite available. Why make it harder for your customers to remember your domain name.

2. The Borrowed Business Model. There’s nothing wrong in borrowing a successful business model, but always beware that they don’t always have cross pollinate well. You see e-videos.com.jm borrowed the almost now abandoned business model of NetFlix.com, the US based company that pioneered this DVD rental by mail service.Here’s how it works – You go to e-videos.com.jm and create and account. You then select the DVDs you want to rent from their “extensive collection” and put them in your rental queue. They go on to say that within 1-2 business days you selections will be delivered to you free of cost. And of course what’s delivered to you is based on priority placement and availability. In others words instead of waiting in a line in a video store you are in a waiting line online. When you are done watching the movie, you can drop it off at one of their drop boxes-all for the delicious cost of US$19.95 a month. In short you are paying to rent 1 DVD per month, if you want to rent two then it’s US$29.99.Netflix the US-based startup that pioneered this same kind of service, except they mail it to their subscribers by first class mail, something that really couldn’t be done in Jamaica. Jesus would arrive sooner. BUT, because of people’s changing habits, Netflix is fast abandoning that model and the company now offers movies immediately for direct download to your PC, simply because people want their movies NOW, not later, maybe of they have it, they want it NOW, it’s a staple habit for anyone living in this digital age. For this reason also I believe evideos.com…oops e-videos.com.jm will flop in less than a year.

3.Target market: Netflix.com has a much larger market in fact- it’s a mass market, e-videos.com.jm has a niche market and a niche market that does not need this kind of service. Most Jamaicans like most Americans want their movies now, they want the latest and they want it when the rest of the world has it, not two weeks or 30 days later. It’s a powerful business lesson Palace Amusement had to learn, it’s what the guys selling the pirated DVDs on the streets understand and it’s what people who use peer to peer sites like Limewire.com, Bitorrent.com crave. And of course it’s what Apple understands hence Apple TV, never heard of it? Google it and gloat!

4. Piracy is still big here. Whether you buy it on the roadside in Half Way Tree, get it from a well connected friend with DVD burners and the right software, downloaded it using LimeWire, Bittorrent- Piracy, as illegal as it is, is what almost killed Palace Amusement Ltd and what actually made Viewer’s Choice 2000 fold. It’s a practice,almost a culture that won’t be stopped here anytime soon, simply because the laws are not being enforced.Evideos.com…ooops …e-videos.com.jm is a business that’s already dead in the water, they sought not to map the trend and place themselves ahead of it, instead they sought to borrow a business model that’s dwindling in its appeal, that won’t cross over well here- still thinking that hey Jamaica is a few years behind. Yeah we are with a few things but in a lot of ways we’re on par or ahead. I am prepared to be wrong, but I am calling this now. If evideos.com…oops there I go again…if e-videos.com.jm is around in a year, I’ll stop drinking Café Mochas for 6 months.

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