If you were offered the choice to create one of two businesses—a web development shop where you do bespoke work for clients, or a start-up where you build your own product and sell it directly to customers—which would you choose?
Both of these business models involve the same activity: building web sites and web applications. Yet they are very different businesses. One is a service business; the other a product business. In this first instalment of a series on start-ups, we’ll look at the differences between these two approaches. Furthermore, we’ll see how they translate into what businesses are all about: making money. More
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Though they may seem like the same activity they are not. product business usually fall into the “2 birds in a bush” category and usually require a good amount of initial investment and extensive marketing. You would need to have estimate of who will be your customers and a product (good or otherwise) that they will buy.