He runs the number one dating site online at this time. His name is Markus Frind and his site is plentyoffish.com. He’s the dude that runs a site that netted him US$10 over the past year and outsmarts better looking sites such as match.com and eharmony.com to grab the lion’s share of the online dating market. The Canada-based dating site that boasts over 900,000 active daily members.
In a recent blog post he ponders the future of online advertising. This is his view in essence.
- I’ve long said that text ads and banner ads will be dead as a business model. The only reason that text ads are more profitable than banner ads is because you can promote 4 products in a 728*90 space instead of 1 product being promoted by a banner. I figured out years ago as did many people that sticking pictures next to text ads greatly increases CTR and revenue. So you get the benfits of a banner ad, with the ability to promote multipul products at once.
- I think Facebook’s Social ads if syndicated like Google adsense will be the future of online advertising.
What do you think?
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I don’t agree that Facebook’s ads are the “future of online advertising” but I do agree that such ads will be part of the future.
Syndication, done like Google AdSense and combined with Facebook Connect, is an interesting idea as well, but Google generates the real money from ads on its own properties.
It comes down to having the right tool for the job and so different kinds of ads work on different sites.
What the ads look like matter less than how the ads target users.
What I see for the future is hyper-targeting where you indicate what categories of ads you are interested in and ONLY get served ads within those parameters. Sites built around specific topics get higher CPMs because of relevancy. (Facebook already allows some great targeting based on profile information).
If Facebook launches an ad network that allows you to place ads on Facebook Connect sites, essentially following a Facebook user where they go and applying the targeting, now that would be interesting.
December 22nd, 2008 at 5:20 pm
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January 7th, 2009 at 6:27 am