Maybe they’re being inspired by the success of Craigslist.org, the most successful online classifieds site online at this time. Craigslist.org, is pretty much the largest classifieds ad site in the world, the 7th most visited site in the USA, that generates more than 600 million free classified listings a year, makes between US$80-100m USD a year for charging modest fees for real estate and job listings in certain cities. Maybe it’s because there are still no dominant,household brand of a classifieds site as yet in Jamaica and entrepreneurs believe one is needed and is attempting to fill that gap. Whatever the reason there has been another recent flurry of free classified sites launched in the last 60 days.
We now have fiwiclassifieds.com, globalclassifiedsja.com, targetjamaica.com in addition to ones that have been around for over 6months – jamaicanclassifieds.com,classifiedsja.com, jamcl.com, bigtingsagwaan.com, brawtalist.com, olx.com.jm. They are all gunning to dethrone the big cahuna – gleanerclassifieds.com, which has dominated the print classifieds for well over 50 years and brought that brand equity online a number of years ago.
Here’s a little bit more on the newbies:
FIWIClassifieds.com I got wind of via their heavy facebook ads and google ads campaign. They are the newest kid on the blog having launched within the last 30 days.
GlobalClassifiedsja.com. This classifieds site is the offspring of Global Couriers company based in Kingston,Jamaica. In addition to the usual text listings, Global Classifieds offers posting of video listings and video resumes. The owner of this site Christopher Barrett, said it, they are gunning to dethrone GleanerClassifieds.com by creating a better classifieds site. Consumers and time will tell.
Targetjamaica.com I found this site a few months ago and my review of them remains the same. TargetJamaica.com – Deep Discounts Digitally Delivered has an excellent idea…it’s a classifieds site basically and a site where you can search, find, print and go redeem your discount coupons-but my question to them is…you’ve spend the time and the money to source and set up such a site, you are now running Facebook ads and sending people to an empty site? …come on!