CaribbeanChick.com in 2010

CaribbeanChick.com launched in October 2007 and positioned itself as an online magazine “for every woman.” The site stated that “it is designed to be informative and entertaining, fun and easy to use. Our content focuses on the themes that are at the core of every woman’s life: health, work, relationships, finances, our family, fashion and beauty, the whole well being of a woman.”  I had wished them luck, as while their intention had been great, I figured trying to be all things to all women was a slippery slope. They had no distinct angle or focus and by May 2008 took a dive into the dotcom deadpool.

CaribbeanCheck back in 2007

Now they are back with a distinct look and feel, targetting the site’s content to the Fashionista Chick, Modernista Chick, Wise Chick and Party Chick. I believe they have a winner here once they keep cranking out the content on consistent basis, market the heck out of it especially using social media and target advertisers who want to reach the savvy women who are very social and spend lots of time online.

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