Those are the five words I’ve been hearing alot these past two weeks as I attend back to back meetings with marketing executives and CEOs of Jamaican companies across industries such as tourism, food and beverage and export. They are now ready to change the way they develop products, deliver services and market them- because the market has determined it.
I like the fact that they have seen the light and there is a desire to change and with speed and even better, prepared to take action that clearly demonstrates their courage too. While some may say that it’s better late than never, I’ve always believed that insight and pre emptive strikes can detemine market leaders vs companies who are merely industry fodder. It is when you choose to acknowledge and act that will determine a company’s position in the marketplace.