JamaicaObserver.com steps it up again with Social Media Plugins

The JamaicaObserver.com led by clearly an innovative bunch of people have been unleashing some innovative moves ahead of other mainstream media houses in how they inform and engage their readers online. Today they’d done it again by embedding their Facebook Connect and Twitter features. With the Facebook Connect feature, they stream the Jamaica Observer stories that are being shared and commented on by Faceboook members and and with the Twitter Feature it shows the tweets published by them as well as the twitter conversation they are having with their 9,541 followers.

The NUmbers

These small but significant moves is a bid we’re sure to make sure they keep their unique monthly readership trending up as its main rival JamaicaGleaner.com continues compete with them for online readership numbers. According to quantcast.com, the JamaicaObserver.com averages 58,500 global unique readers daily/ 544, 000 unique readers monthly with 264,000 readers  monthly in the US market,  while the JamaicaGleaner.com averages 111,000 US readership per month.

On Twitter where they both are truly neck and neck with the @JamaicaObserver having 9,542 followers, been listed by 372 people and has tweeted 10,738 times and the @JamaicaGleaner 9,560 followers, been listed by 376 but have only tweeted 105 times?

Numbers are one thing though, but what about customer sentiment and profits…which media brand do you think is making more money from its print and online content and presence ? Which media brand do you believe will emerge the winner when  the digital demands of its readers local and global jumps significantly over the next year or two? Will Jamaica Gleaner the century-old behemoth riding on brand recognition and affinity and trailer loads of content do it or will the 17 year old upstart Jamaica Observer upset the applecart. This is such the Pepsi vs Coke type media story we have unfolding here.