Every year Technorati.com publishes the State of the Blogosphere which always gives some eyeopening stats on the business and culture of blogging globally. While we wait for 2010 to end and this year’s report to be publish, have a look at these trend stats from 2009. Very inspiring and indicative anyway:
* 77% of Internet users read blogs according to Universal McCann
* Two-thirds of Bloggers are male (Ladies, What is up? Get a Blogging!)
* More than half are married and more than half are parents.
* 60% are 18-44 * 75% have college degrees and 40% have graduate degrees
* One in four has an annual household income of $100K
* Around half of Bloggers are working on at least their second blog
* 68% have been blogging for two years or more
* 86% have been blogging for at least a year
* 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
* 72% say they blog in order to share their expertise.
* 61% say they blog in order to supplement their income.
* 53% of professional Bloggers are interested in attracting new clients from blogging.
* 72% of those who are self-employed and blogging are interested in attracting new clients.
* 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
* Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less.
* 15% of Bloggers spend 10 or more hours each week blogging.
* One in five Bloggers report updating on a daily basis.
* The most common rate of updating is 2-3 times per week.
* The majority of blogs use tags (85%).
* 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
* Bloggers participate in an average of 5 activities to drive traffic to their blogs.
* 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
* 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
* 58% say that they are better-known in their industry because of their blog
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