The Number of Social Media Experts Decline + 2 more 2011 Predictions

Last year Social Media became the two words on everyone’s lips. It became the thing everyone wanted to and did jump into- both businesses and the new industry experts. Over 500,000 Jamaicans poured on to Facebook; Jamaica Pegasus Hotel made the word Tweetup a household name and a powerful brand affinity event for themselves; and The Jamaica Tourist Board made the Blogger’s Meetup gain mind share and cred in the Jamaican travel industry. Hundreds of Jamaican companies startups and established brands made a bit to establish themselves on Facebook, Twitter, Youtube and FourSquare.

Now at the start of 2011, the pace of social media adoption continues to pace up, the downside of this is that the more companies that pour on to social platforms, the more consumers join social networks and are bombarded by too many group requests, Facebook like requests, online contests yada yada yada – equals to alot of online noise…information overload.

Here’s are three trends I see emerging in 2011: More

  • Thanks Nerissa. So many brands being led by the blind…as a colleague of mind Peter said…”… there is always a cycle where things become too popular, over subscribed, etc. The best and brightest will continue to have plenty of work to do IMO. Translating social responses into actual market actions ($$$) has always been the challenge and it remains so especially given the difficult economic situation around the world.”

  • You are on point Ingrid. We definitely need to know why were are online and what we want to share with consumers and then be focused on doing just that, rather than adding to the noise.

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