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  • Thanks Nerissa. So many brands being led by the blind…as a colleague of mind Peter said…”… there is always a cycle where things become too popular, over subscribed, etc. The best and brightest will continue to have plenty of work to do IMO. Translating social responses into actual market actions ($$$) has always been the challenge and it remains so especially given the difficult economic situation around the world.”

  • You are on point Ingrid. We definitely need to know why were are online and what we want to share with consumers and then be focused on doing just that, rather than adding to the noise.

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