88 per cent of Jamaican mobile users on Digicel network

MORE than 88 per cent of Jamaican mobile users are Digicel customers, according to the results of an islandwide survey released by the Mona School of Business at the University of the West Indies (UWI) Mona today.

Claro, which is being acquired by Digicel, has 15 per cent market share to LIME’s 18.4 per cent. The survey, conducted by Professor Hopeton Dunn of the MSB’s Telecommunications Policy Management Programme, with assistance from the United Nations and other international bodies, surveyed 2,200 households and individuals.

The percentages are not exclusive, however, since many persons are customers of more than one network. The acquisition of Claro by Digicel, which is subject to Government approval, could also see Digicel acquiring a larger share of the Internet service provider (ISP) market. Read More

  • Sara Clatchey

    Wouldn’t it have been a better idea for MSB to estimate market share relative to “total number of accounts” rather than number of people. Instead it leaves the math-challenged scratching their heads.

    The real head scratcher however is that our premier business school does not appear to have the clout to have businesses cooperate with it for academic advancement. Someone needs to advise me why MSB has not yet written a case study on the telecoms sector with real data from the companies for the benefit of its MBA classes. Same question for the beer market, spirits, on /Sandals and SuperClubs, etc, etc, etc.