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Most Caribbean Artists don’t seem to take the Online Game seriously at all or do they?

The presence of social networks have changed the way marketers and marketing functions happen in the entertainment industry. However, the markers of success remain the same - popularity ( fan base) and sales  - and the global presence offered by social media networking sites such as

  • Rafer

    Great post as usual. But I think the main difference between our local artiste and their foreign counterparts such as Ludacris and Lady Gaga (the queen of social media), is that our local artiste don’t have access to the same level of marketing talent as the aforementioned acts. Yeah I said it. Behind some of the most successful social media campaigns, are some young upstarts that understood the social media marketing channel better than any of the marketing suits at the record labels. Building a successful youtube, twitter and facebook marketing campaign takes a great deal of effort and creative ingenuity, which for the most part, is greatly lacking in Jamaica. And yeah, I said it again. However, I do agree that our local talent have not taken advantage of the opportunities that social media has presented, but I think the bigger issue is that our local entrepreneurs have not seized the opportunity to provide these much needed services.

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