Reggae Music 2.0: How will it succeed in the Digital Age of Music, Brand, Culture. will be the keynote presentation of Mike Johns, Ceo of Digital Mind State. Jamaican. Based in USA. Global speaker on Mobile Marketing & Digital Entertainment.

He speaks at Caribbean BETA – Tech Entrepreneurship Conference on Friday, November 16th, 2012 at the Knustford Court Hotel at 9:50 a.m.

The Theme for Caribbean BETA is The Business of the Internet- Mobile. Social. Consumer driven – Where are the opportunities?

Why this topic?

Reggae music is one of Jamaica’s most successful exports – the primary target markets being the United States and the United Kingdom. The music industry alone is estimated to have earned US$255 million in 2004. But as Reggae is now a global phenomenon, spawning artists, events,products, buying communities and more worldwide and with the Digital Age changing the game – the debate rages on – when will Jamaica take the business of Reggae music seriously and move from being primarily a hand maiden, to that of a shot caller – and truly capitalise.

Who is Mike Johns and why he’s can talk about this subject?

Mike Johns is ending his global conference circuit by speaking at Caribbean BETA this November. This year he has spoken at conference in United States, Europe, Africa and this is his first Caribbean speaking engagement. Mike Johns is the Founder and President of Digital Mind State formerly known as UrbanWorld Wireless, the Los Angeles based company that bridged wireless technology and hip-hop culture. Mike Johns is the driving force behind the Digital Mind State brand, responsible for planning, business development, marketing and the company expansion. A true liaison between urban youth culture and the mobile industry, Johns has been successful at building and maintaining profitable business relationship with some of the biggest company names in mobile industry including T-Mobile, Zed, Fun Mobility, Nokia, Microsoft, amongst others. Motivated byleveling the playing field of the “Digital Divide,” he’s been dubbed “ambassador” of the urban/hip-hop lifestyle segment as well he’s achieved numerous “first” in the mobile entertainment space.

UrbanWorld was a vision Johns had early in his career while working as Marketing Director for Larry Flynt’s Rap Page Magazine. In 2001, he turned his dream into reality, brokering the company’s mobile content provider deal with T-Mobile; partnerships with Infospace, Jamster, and AT&T (UrbanWorld’s voicetones have been featured in the top ten voicetone category on AT&T for three consecutive years). Capitol Records become the first record label to conduct mobile marketing with the “urban” audience, utilizing UrbanWorld’s mobile platform followed by such industry players as Def Jam, Vibe Magazine, Adidas and Fox Network. UrbanWorld Wireless has become a worldwide leader in the distribution of urban content, while earning praise from executives at ABC Radio, BBC Radio, XXL Magazine, and an endless list of partners, vendors and clients.

With more than ten years in the industry and an unrivaled understanding of the global wireless ecosystem, Johns is creating a unique, digital entertainment experience for the youth and young adult market with the international distribution of top urban brands in music, video & film across new media platforms including Xbox Live, Playstation, mobile and digital television.

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