This country took its destination marketing to a technological level with the soft launch of ‘The Travel App’- a joint initiative between the Tourism Development Company and the app’s developers, Smart Channel.
The app, which was designed for Samsung devices, can be downloaded on to any smart phone or tablet and is available from the Google and Apple stores. It comes preloaded on all Samsung Smart TVs.
The Travel App presents an opportunity for destination Trinidad and Tobago and its stakeholders to promote new offers, feature hotels and sites as well as update destination information.
The app went live in the second week in October, and since doing so has had 11,000 unique views in the three week period. Stakeholders were impressed with the application and all agreed that it would be a useful marketing tool for the industry.