by Ursula Petula Barzey
Caribbean destinations like most throughout the globe spend millions each year to attract new and returning tourists to the region — in total 25.1million stay-over tourists last year. Many of the marketing campaigns are via traditional television and print media, but we are starting to see more marketing activity online. While the exact level of investment for digital marketing by Caribbean destinations is not known, Caribbean & Co. conducted some analysis to determine which were more successful with their efforts. For each Caribbean destination, we compiled publicly available information including but not limited to:
- * Date Website Domain Created, Domain Authority, Page Authority;
- * Number of Inbound Links to Website Domain;
- * Number of social media followers across six major channels including Facebook, Twitter, Instagram, Pinterest, Google Plus and YouTube; and
- * 3rd party rankings such as Alexa and SimilarWeb.