Author Archive

3 Rules for Converting Web Marketing Offline

A solid marketing plan must include a budget for online marketing regardless of the product or service being offered. But the best online marketing campaigns can be derailed by lousy offline sales. Here are three rules your sales rep should keep in mind the next time your phone rings:

Demo, not promo. Your potential customer has already seen the promotion on the Website – that is why they are calling so there is little need to re-state it. Move on to the next step of demonstrating how your product or service can meet his/her needs. Scheduling a Web or in person demo should be your first priority – but be sure to listen to what the customer wants. Do not force an in-person demo on someone insisting on a Web based one.

Popularity: 5% [?]

Press Release 2.0 – Using Old Tools in New Ways

When was the last time you read a press release? Unless you wrote it, your answer is most likely “never”. Five years ago press releases were necessary for industry analysts, stakeholders and journalists to get wind of what organizations were up to. Today, few writers are grabbing press releases from fax machines or Web sites to craft headline stories for print media.

In case you missed it, good old print media is just that – old and unprofitable. Newspapers are fast going online or trying to build a bridge between the print and online worlds. In the new world of publishing, a faxed press release is a waste of time and a useless way to distribute relevant information. Here are three tips to get your press release to impact your business as it would five years ago:

Popularity: unranked [?]

Are Websites Still Relevant?

SusiesBakery.com

SusiesBakery.com

Some businesses are asking what’s the use in setting up a Website when everybody’s on Facebook, MySpace or Twitter? Why not just set up a Facebook or MySpace page and use that as a business Web address? After all, on any given day there are up to 110 million people on either Facebook or MySpace building trustworthy relationships–why not stay there instead of trying to lure them to your own Website? While it seems as if these folks are just creating customer profiles and waiting for smart marketers to present products and services which can be peddled in those networks outfitted with the necessary e-commerce and communication tools, taking this position is like saying its wiser to live in a hot new nightclub than to get your own home.

Popularity: 2% [?]

Are Caribbean Businesses Missing out on LinkedIn?

Yikes! There are only 334 companies on LinkedIn that have any thing to do with the Caribbean; 39 of those may be Jamaican, 25 may be Trinidadian, and only 2 are from St. Lucian. Is it that Caribbean companies have no idea what LinkedIn can do for them? Let’s hope not.

Popularity: 1% [?]

Branding Across Borders using Country-coded domains

Entrepreneurs that dream big know that having a Website is not enough to get your brand and ideas out there. If your product is as vital as say… food, medicine or a tourist destination, you might want to add to your to-do list a strategy to go international by obtaining one or more ccTLDs- country-coded domains assigned to other independent countries (e.g. Jamaica uses .jm, and the UK uses .uk.)

Popularity: 4% [?]

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