Posted by suzette gardner on July 29th, 2009
A solid marketing plan must include a budget for online marketing regardless of the product or service being offered. But the best online marketing campaigns can be derailed by lousy offline sales. Here are three rules your sales rep should keep in mind the next time your phone rings:
Demo, not promo. Your potential customer has already seen the promotion on the Website – that is why they are calling so there is little need to re-state it. Move on to the next step of demonstrating how your product or service can meet his/her needs. Scheduling a Web or in person demo should be your first priority – but be sure to listen to what the customer wants. Do not force an in-person demo on someone insisting on a Web based one.
Popularity: 5% [?]
Posted by suzette gardner on June 9th, 2009
SusiesBakery.com
Some businesses are asking what’s the use in setting up a Website when everybody’s on Facebook, MySpace or Twitter? Why not just set up a Facebook or MySpace page and use that as a business Web address? After all, on any given day there are up to 110 million people on either Facebook or MySpace building trustworthy relationships–why not stay there instead of trying to lure them to your own Website? While it seems as if these folks are just creating customer profiles and waiting for smart marketers to present products and services which can be peddled in those networks outfitted with the necessary e-commerce and communication tools, taking this position is like saying its wiser to live in a hot new nightclub than to get your own home.
Popularity: 2% [?]
Posted by suzette gardner on June 4th, 2009
Yikes! There are only 334 companies on LinkedIn that have any thing to do with the Caribbean; 39 of those may be Jamaican, 25 may be Trinidadian, and only 2 are from St. Lucian. Is it that Caribbean companies have no idea what LinkedIn can do for them? Let’s hope not.
Popularity: 1% [?]
Posted by suzette gardner on May 12th, 2009
Entrepreneurs that dream big know that having a Website is not enough to get your brand and ideas out there. If your product is as vital as say… food, medicine or a tourist destination, you might want to add to your to-do list a strategy to go international by obtaining one or more ccTLDs- country-coded domains assigned to other independent countries (e.g. Jamaica uses .jm, and the UK uses .uk.)
Popularity: 4% [?]
