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Riddimz.com - an online directory of reggae dancehall music riddims goes live

January 31, 2008

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Riddimz.com an online directory of reggae dancehall music riddims is live and offers track listings and information about the best new and old dancehall riddims, sorted alphabetically and by year of release. The site does it not only for the love of the music but it’s also about commerce-you can listen to reggae music online, as well as buy and download the albums of your favourite reggae riddims, if you like what you hear.

Dancehall Reggae Music and News goes Mobile

January 31, 2008

smartphone2.jpgDancehall.mobi has taken Dancehall Reggae music and made it mobile. The blog and wap site launched a couple of days ago offers “dancehall bytes from Jamaica and across the Globe … directly to your cellphone or other Internet-enabled mobile device”. The owners of the sites explained that Dancehall.Mobi will serve up snippets of dancehall/reggae news from Jamaica and around the Globe, and it’s done specifically for users of cellphones, iPod Touch,iPhone, PDAs or other mobile device to access the Internet in mind.

Will “Old Media” in the Caribbean finally “get it” in 2008?

January 11, 2008

by David MullingsDeals with IPTV companies in 2007 certainly showed that old media companies are aware of some of the opportunities presented by the web but do any of them have or plan to hire a “Digital Distribution and Business Development Manager” to identify and implement bigger strategies?When I spoke about massively distributed media and fragmentation last October at the Caribbean Media Conference, some of them were in the audience and MTVN’s recent announcement is exactly what I was alluding to as the future (Read MTV Networks Unveils Targeted Online Syndication Strategy). Our media companies need to be testing all avenues for getting their content to people and they have been extremely slow at doing this.Why have they have been so slow to grab the opportunity of the web and reach the Diaspora?I have said that online marketing will become much bigger in the Caribbean and amongst Caribbean companies in 2008 but will our media companies finally take on the web as a serious alternative avenue for reaching their target demographics this year?

Caribbeancelebrity.com from the pics and videos to news and gossip

January 10, 2008

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Caribbeancelebrity.com covers caribbean celebrities in music,fashion, movie and entertainment to celebrities with Caribbean lineage. Who knew that Alicia Key’s dad was Jamaican. Yardvibes.com which was its Jamaican forerunner would have been a competitor, except that it’s now in the deadpool.The new site is right now light on content. We like the idea, but content rules, so let’s see how the owners grow it.

IPTV, not the future for traditional Caribbean media

October 11, 2007

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by David Mullings

Caribbean Media Conference (Jamaica)- There is no doubt that IPTV is going to be a force on the worldwide stage and there will undoubtedly be success stories, but I believe that the CURRENT state of traditional Caribbean media does not lend itself to successful IPTV ventures carrying channels outside the Caribbean.

I was a panelist on the first day of the Caribbean Media Conference and Expo, the panel on ‘cutting edge’ technology and opportunities for Caribbean media and entertainment. Some valid statements were made but one question alone shed light on what I have been saying all along. “Your plan is to stream a channel like TVJ into the USA via the internet and a set-top box but these Caribbean channels are predominantly filled with US content that is ONLY licensed to be shown on terrestrial television in that specific island. How will you deal with that?” The response was simple: “We have geo-blocking in place that will prevent that unlicensed content from airing”, to which the questioner responded “That’s a lot of blocking.”

Read more

Caribbean traffic vs. traffic to Caribbean-content websites

October 2, 2007

by David Mulings

One of our advisors is a former VP of Sales at the largest Hispanic online ad network, helping to secure deals with major companies like Reebok (He is Bajan btw). He has always cautioned us about how we define our traffic for potential advertisers and spon-sors.

We at Realvibez.com define ‘Caribbean traffic’ as traffic from the Caribbean region, because that is how our advertisers define it and how we identify our target markets. Our video ads do not show outside of North America, because the advertisers don’t want them shown outside that region - they don’t see it as ‘Caribbean traffic’, they see North American traffic to a Caribbean-content site. Our banner ads are usually the same but since we have no Caribbean-focused advertisers at this time, we have turned off geo-targeting and do not charge our US advertisers for their impressions served outside the assigned region. Read more

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