The “Marketing” In “Search Engine Marketing”

I studied marketing in business school and one of the most important things that has always stuck with me was the 5 P’s of Marketing – People, Place, Product, Promotion and Price. I later realized that some people were taught less than 5 and I personally came to believe that there should be 6 – Profit should matter as well.  Read more

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How I make money blogging

The following is a list of all the ad networks, affiliate programs and revenue streams I am using to make money on this blog and others. It’s six major things.

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How to Start an online business from scratch

 

Business is booming online. And regardless of recession, global economic slow down-online advertising, ecommerce and other areas of money making online is expected to continue positive growth rates this year and for many more to come. Read more

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Portableapps.com - your work, your life take them with you

 

by Roger Davis

It’s that time of year when some of us get back to work or school after our short holidays, so I thought I’d share with you a cool application that can make your life this year, a little less complex, more fun and productive.

Transforms your USB DriveSome time ago an associate of mine introduced me to a utility called PortableApps which can be downloaded free of cost from www.portableapps.com. This is a suite of applications that transforms your USB Flash Drive from a mere storage device into a sweet portable drive, from which you can run a wide variety of portable applications, ranging from a media player to a web browser. With a PortableApps equipped USB Flash Drive you can carry your documents, browser bookmarks, email and portable applications in your pocket with you, wherever you go. They can be customized just the way you like them, and be used anytime, anywhere and on any computer. Because the various applications are self contained and run straight from your USB Flash Drive, there is no need to install the software on any PC that you’re going to use them on, all you need to do is plug in and play. Sure beats carrying around that big ol’ laptop to get work done on the go doesn’t it? Read more

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Flytunes will bring Internet Radio to your iPhone

CES Las Vegas- WHile the iPhone has not arrived in the Caribbean officially, there are thousands cracked and in use by early adopters who paid from zero to US$100 to get them working on the Digicel and Cable & Wireless networks here. So this one is for you guys. Flytimes, is a new service which was announced at Consumer Electronic Show (CES) in Las Vegas today will be launched on January 21. So what is it? It will enable your iPhone or other cellular/wifi enabled device to play internet radio. Flytunes will be released as a free services supported by Google adsense type ads.

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Jamaica Observer jumps into Blogging

Jamaica- The Jamaica Observer, the Kington-based daily newspaper owned by Hotel magnate Butch Stewart has launched its first blog called Observations this week.

Observations will highlight new ideas, innovations, inspirations, issues and people impacting development in Jamaica and the Caribbean. The daily newspaper jumping into blogging is a recognition they say that “there is much happening in the region that is worthwhile yet often goes uncovered, which is where we are trying to make a difference.” The Jamaica Observer blog has already we have touched on a range of subjects and stories: micro-finance initiatives in our deprived inner city communities; entertainment; converting shipping containers into homes and a Jamaican scientist who shared in the 2007 Nobel Peace Prize

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Caribbean professionals not using LinkedIn?

by David Mullings

Social networking sites have been receiving tons of publicity recently, but that has been mainly reserved for MySpace, Facebook and similar sites. LinkedIn, a site focused squarely on the professional market and particularly useful for showing degrees of separation from people, has not received nearly as much buzz.

I have been a member of LinkedIn since early last year (I only joined Facebook in May 2007) and I wasn’t totally sure how useful it would be other than to connect with people I am doing business with or seek out introductions to their connections. I also noticed that very few professionals from the Caribbean were members.

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TOP 5 Digital Marketing Trends Caribbean Brands can’t ignore

By Ingrid Riley

 

The Web has become a dynamic place, the Mobile Phone the third screen many are moving to conquer, both are core elements of any digital marketing strategy, necessary tools that Caribbean brands must be quick to understand and leverage. I’ve tapped 5 trends I believe will influence how budgets and time are spent in 2008, well by the smart and forward-thinking anyway.

1. Mobile - Everybody’s got one.

In Jamaica mobile phone penetration is 94%, which presents a fresh opportunity for marketers to connect with customers anywhere, anytime, anyphone for brand awareness, loyalty programmes and to increase sales. There are over 2 million Jamaicans texting, are you connecting with them?

Mobile marketing is direct, personal, immediate and cost effective compared to the traditional TV and radio marketing budgets. As long as marketers don’t spam, by creating an opt in database gathered online, at events via sign up forms, mobile marketing may be the missing link in personalized communications. Companies can start off by making special offers, giving deals, sending information, bill reminders, daily menus and there’s so much more.
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Buy Caribbean Event Tickets Online at islandstubs.com

 

 Island Stubs.com is a Jamaican based company that offers event goers a safe,secure place online to buy tickets for their favourite Caribbean events. It also allows event planners and promoters to sell their own tickets online as well. IslandStubs.com brands itself as an end-to-end online event ticketing service.

 ”We are very excited to finally bring this much needed service to the Caribbean. Online ticketing has become an international phenomenon; spawning a lot of innovation and business development,” said Noelle Nicolls, Director of Planning and Development. The company which officially launches on December 18, has already snagged marquis event Air Jamaica Jazz and Blues Festival 2008 and will be selling their tickets online.

Islandstubs.com is powered by software from the eight year old US-based company In Ticketing (www.inticketing.com) They are a full service ticket provider for events worldwide and offers online ticketing, venue and box office ticketing, and onsite event solutions including check-in and gate scanning of all tickets for quick entry. 

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