Mobile Marketing Making Billions Worldwide
December 18, 2007
Mobile News-Marketing through the “mobile channel,” or the mobile phone, has turned into a multibillion-dollar industry and here are the numbers to prove it. At the end of 2005,there were three million U.S.
Add to that, some 15 percent of the 350 billion text or SMS messages transmitted monthly are marketing messages, according to Yankee Group, an industry research firm. What the research also found was that most of his opt-in subscribers are 18 to 34 years old and are interested in receiving exclusive news, coupons and content.
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MiPhone switching to GSM, adding a new CEO and buying bMobile?
November 6, 2007
Jamaica-So this is what some industry insiders are chatting about this week. MiPhone, (the mobile service provider with the smallest market share in Jamaica) which was bought for a reported US$70 million by the very deep pocketed America Movil, Latin America’s largest mobile service provider owned by billionaire Carlos Slim is about to fly the gate. It is being said that they are switching to GSM and will be adding a new CEO pretty soon. This makes sense, why play hero and keep pushing a platform just because it’s supposed to be a more robust and efficient one.Then the industry conversations got more interesting when it mentioned that it would make sense MiPhone buys Cable & Wireless’ bMobile business, simply because nothing’s happening for CWJ these days it seems. They continue to piss off customers with consistently nonexistent customer service, dodgy internet service, rumours of management bunglings and sudden CEO swaps. And they certainly haven’t been spending any money lately. Read more
US$100 to crack the iPhone in Jamaica
October 30, 2007
WIZZIT- Mobile banking comes to South Africa
October 17, 2007
South Africa-Wizzit describes their offering as a low cost,trancsacttional bank account that uses cellphones for marking person to person patments, transfers and pre-paid purchases and a Maestro debit card for making payments in the formal retail environment. Their target market – the unbanked and underbanked South Africans
SMS to be US$67bn Industry by 2012
September 17, 2007
SMS accounts for approximately 75-80% of carrier’s non-voice plan revenue, with voice plans comprising 80% of worldwide mobile revenue. Competition amongst carriers has been eroding voice margins and mobile content providers for ring tones and wallpapers are on their last legs, with users more easily accessing content over the internet. One of the largest content companies, Moderati, was recently purchased by Bellrock Media, and will be transitioning into mobile applications. Consequently, carriers should be turning their attention to data services.
SMS has been the fastest growing messaging service, but the pricer MMS, e-mail, and mobile IM are expected to grow healthily as well. The report suggests operators must carefully manage rates for these alternatives in order to avoid cannibalizing the SMS market.
China’s cellphone users exceeds 600 million
September 17, 2007
China- China has more than 600 million mobile phones users by June this year, which means every one in five mobile phone users is Chinese, an senior official said on Sunday…. Official figures showed that the nation’s cell phone users increased by 40.56 million from the end of last year, 6.76 million a month on average.
Bob Marley Family threatens to Sue Universal, Verizon Over Ringtones
August 31, 2007
Why is the Jamaica Mobile market so hot?
August 29, 2007
Kingston, Jamaica - The Jamaica Telecom market more so the Mobile Sector is about to get hotter. In the last 4 days lots have changed. Cable & Wireless has sacked Rodney Davis, its CEO of Jamaican operations replacing him with the Australian Philip Green. Then MiPhone, the brand of Oceanic Digital was bought out by
