With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. Digital influencers helps your brand to connect to relevant online communities – that extends the reach of your message and generate sales. No wonder marketers are recalibrating their budgets to spend more on this activity – as they can now clearly see how lucrative influencer marketing can be – when it’s done correctly.
As a Digital Influencer myself in the Technology and Innovation space, I understand the power of this. As a seasoned Digital Strategist with over 12 years experience in the Digital Marketing Industry, I’ve produced Blogger Outreach Programmes since 2009, I understand how to produce influencer marketing campaigns with Macro and Micro Influencers– from concept, blogger relationship management and selection, negotiation and project execution to deliver business results.
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