Daily Deals sites are all the range in North America. These sites drive an enormous amount of walk-in traffic to offline stores by offering huge discounts (typically 50%) to online users who redeem these discounts at the store. A few local entrepreneurs have ventured down this road before with very little success, however in BlastJa there seems to be someone who is finally doing it right.
Blast is a local deals website run by Lauren McClure and Alex Morrissey (of JamaicansMusic fame). For one, they have already enlisted a good compliment of vendors, from Usain Bolt’s Tracks & Records to RIPT Gym. Second, they are requiring a minimum number of people for deals to become active and this is exactly how Groupon made it’s name. Because getting vendors is so important, it is also important to be known and seen. To this end Blast has done a very good job so far. They had a article about Blast in the Business Observer and they followed that up with a full fledged launch at Track’s & Records complete with demonstrations of how Blast will work. The launch was packed with business people and consumers alike.
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