Posts Tagged ‘analytics’

Cross-cultural marketing with non-Caribbean country-coded domains

Cross-cultural marketing of your brand or product is easier and cheaper today thanks to growing Internet access around the world. Moving between .jm, .nz or .jp is easy, but buyers usually start searching within their country-coded domains before they search abroad. A country-coded domain (other than your own) can help improve your search engine results in foreign markets and improve your conversion rates.

Here are three steps to consider as you take your brand or product international:

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How To Use Web Analytics To Grow Your Business

If you own a business, chances are you do. But don’t pat yourself on the back too quickly. By now it’s widely-accepted that if you have a business card you should probably have a website. It doesn’t matter what your company is selling – a website, however modest, has become a standard. The real question is: what is your website doing for your business?

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