At precisely 12:01 p.m. EST, the White House Web site, the online bastion of the Bush administration for the past eight years, was updated to reflect President Barack Obama’s assumption of office. “The White House. President Barack Obama,” reads the top of the new home page, which went live even before Obama finished delivering his first speech. “Welcome to the new WhiteHouse.gov. Change has come to America.”
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Mobile messaging is experiencing a period of record growth, according to some figures released from VeriSign earlier this week. Looking at the numbers more closely, some interesting trends emerge. Those include the use of messaging for social and political change, marketing, such as that done by U.S. President-elect Barack Obama’s mobile campaign, and the use of mobile messaging for charitable donations.
Other sectors experiencing significant increases are the enterprise and financial institutions. In those two areas alone, mobile messaging has seen a 115% increase in only a year’s time, and much of that is thanks to the financial industry’s adoption of the medium for business to consumer communication.
According to new numbers being released by VeriSign, Inc., mobile messaging is a fast-growing trend worldwide. The medium experienced a surge here in the U.S. thanks to the recent presidential elections as Obama utilized the platform for making announcements, but that isn’t the only reason for the growth. More
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What a brilliant idea – to ask Facebook users who are supporters of US Presidential Candidate Barack Obama to donate their Facebook status to remind people to vote for Barack Obama today. It’s just one of a slew of excellent and impactful ideas that Barack Obama’s strategists have employed to get to where voters are and into their minds, hearts and win them over.
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