Posted by Ingrid Riley on June 8th, 2009
Sandor Panton, the search engine expert, affiliate marketer and entrepreneur behind top5jamaica.com tweeted a powerful question yesterday. RT@top5jamaica said “When will Jamaican companies, event organizers etc. understand that ‘media’ these days doesn’t only mean Gleaner, Observer, TVJ, RJR etc.” In short when will they finally recognise that media now includes the Internet and that the Internet is not some abstract concept that will dwindle into being irrelevant the longer they ignore or the more they downplay its value to a client.
Popularity: 3% [?]
Posted by Ingrid Riley on April 25th, 2009
The relevance of mainstream coverage seems not to be an issue for this Internet Generation. I recently attended a rehearsal meeting for an upcoming event. About 10 people gathered to run through the agenda and to meet who was doing what and when. Then one person asked…so is the media coming? The chief organizer without missing a beat listed the names of two well trafficked and respected blogs and a Caribbean social network which covers events, take pictures and brands these pictures and puts them solely online. No one seemed perturbed by this announcement and less surprised at the response by mainstream media for the request for coverage was met with the usual we’ll see how the days events go to decide whether or not to send a reporter or photographer over.
So it made me ask this question…..is seeing and being seen online, getting “coverage” online and being able to share with friends in social networks, on twitter, by email, on instant messenger and by phone a fast growing appeal, reality even, with the clamour to be covered in the mainstream print and by tv stations dwindling?
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Posted by Ingrid Riley on April 22nd, 2009
I’m in the middle of creating an online publicity campaign for a client and found three free Caribbean-focused press release submission websites – caribpr.com which was the first PR wire of the Caribbean which is based in New York, caribbeanpressreleases.com which is out of Barbados and then we have Jamaica-based jamaicapressrelease.com and a sweet list of 50 free press release submission websites.
Now not all press release submission websites are created equal. Most tends to simply allow you to upload the text and make your release available to the readers who come to the site. Other sites are what I call fully loaded- meaning you can submit a press release with live links back to a desired website; they allow photos,videos and audio; their site has rss feeds; is syndicated to mainstream journalists; has relationships with a network of influential bloggers;is regularly picked up by major search engines such as Google and Yahoo and more; and some are targeted to specific industries such as technology or business or travel. So it means seeking to find what matches your online publicity needs.
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Posted by Ingrid Riley on March 9th, 2009
Posted by Ingrid Riley on December 9th, 2008
Seth Godin, who’s latest book Tribes, I am still reading wrote a provocative blog post today, so I had to share. It starts now. Due to the extraordinary explosion in video, blogs, news feeds and social network postings, the internet is dangerously close to running out of room. Nothing can grow forever, and exponential growth is always short lived. We’re running out of disk space, so if you have something left to say, better hurry. Once it’s full, it’s full.
Of course, the decentralized nature of the net means that it will never be physically full. As long as we can keep making hard drives, we won’t run out of space to store those inane videos of your Aunt Sally. What is full is our attention. More
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Posted by Ingrid Riley on October 28th, 2008
I happened upon this post on one of the blogs I read daily, johnchow.com. It was guest blogged by Jim from TheNetFool.com. This is my 4th year into blogging and it was a cool reminder. Have a read and tell me what you think. The article starts out with a couple of questions then gets down to it’s top 5 tips.
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