I’m Jamaican and am always searching for things Jamaican and Caribbean on the social networks that I’m a member of. So Facebook is no different. One of those searches yielded a link to a Fan Page branded simply Jamaica under the travel category. It has 35,045 fans from across the world, this, despite that the creator of the Fan Page has never advertised it (except to his circle of Facebook friends) and has not updated it since August last year…coincidentally, the month of the Summer Olympic Games in Beijing, when Jamaica’s sprint factory credentials yielded an amazing show. This has not stopped the fans from joining, continuously updating the Page with their favourite pictures, shout outs and instant reviews on where they’ve visited, how much they loved it and why. Now this is powerful stuff and I let me share with you why.

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