Posts Tagged ‘country-coded domains’

Cross-cultural marketing with non-Caribbean country-coded domains

Posted by Ingrid Riley on May 13th, 2009

Cross-cultural marketing of your brand or product is easier and cheaper today thanks to growing Internet access around the world. Moving between .jm, .nz or .jp is easy, but buyers usually start searching within their country-coded domains before they search abroad. A country-coded domain (other than your own) can help improve your search engine results in foreign markets and improve your conversion rates.

Here are three steps to consider as you take your brand or product international:

Popularity: 2% [?]

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Branding Across Borders using Country-coded domains

Posted by suzette gardner on May 12th, 2009

Entrepreneurs that dream big know that having a Website is not enough to get your brand and ideas out there. If your product is as vital as say… food, medicine or a tourist destination, you might want to add to your to-do list a strategy to go international by obtaining one or more ccTLDs- country-coded domains assigned to other independent countries (e.g. Jamaica uses .jm, and the UK uses .uk.)

Popularity: 4% [?]

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