Posted by Ingrid Riley on March 19th, 2010
Digicel the seven year-old company which joined the Telecom game in Jamaica and the Caribbean as the mouth-watering buffet in front of a starving man, is now the Caribbean Brand with the largest Facebook Fan Page Community. They achieved the 100,000 Fan milestone on Tuesday March 16, 2010. They celebrated by running a full page ad in the newspapers and of course more giveaways as thanks to their fans.
Now in an environment where internet marketing professionals and entrepreneurs push to sell Caribbean brands on the validity and value of social media specifically and generally the necessity of having an internet marketing strategy and plan, Digicel with its achievement will no doubt drive the fan rush and social media push in Jamaica and the Caribbean. At least we hope so.
We spoke to Marketing Communications Manager, Tshani Jaja about Digicel, Social Media and the Caribbean.Share your comments or ask questions when you’re finished watching.
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Popularity: 13% [?]
Posted by Ingrid Riley on February 25th, 2010
U2 Connect Location still on Digicel's website
It was the second time I was hearing it in as many weeks. The first story came from a friend, the second from my 71 year old mother. A young lady called, introduced herself using what I will immediately assume was a fake name. Said she was calling on behalf of Digicel, please note my mother is a LIME customer and has been since it was called Jamaica Telephone company, well because she worked there for 30 years too. The young lady then went on to say that they are doing a survey and at the end they will get a SIM card with $5,000 worth of Digicel credit on it. My mother said, but I have no use for that as I am a LIME customer but my daughters have Digicel phones, so go ahead.
Popularity: 11% [?]
Posted by Robyn-Dale Y. Samuda on January 27th, 2010
As we continue to study the world wide web and focus on how we can take advantage of this limitless resource and marketplace, we must pay keen attention to the players who are winning the game and do so consistently. Also, we must learn as much as we can from them to avoid re-inventing the wheel and rediscovering fire.
Therefore, I chose to do a quick case study on the top 5 websites in Jamaica and also do a rough listing of 9 more based on their user traffic. Since high user traffic indicates that there must be something attractive or useful on that site. This is key if we want to retain regular viewers, increase advertising opportunities and thus create and maintain website profitability.
Most persons do not clearly have a plan to directly monetize their websites. Too many individuals create websites without setting targets to achieve specific landmarks. So, let us begin to look at some sites in Jamaica that are consistently attracting traffic and see what we can learn.
Popularity: 7% [?]
Posted by Ingrid Riley on January 12th, 2010
This was published in Chat, a weekly tabloid from the Jamaica Observer. Why it didn’t make the business pages in mainstream publications is beyond me. But then again we’re still waiting on mainstream journalists to really start using Twitter. 
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Popularity: 4% [?]
Posted by Ingrid Riley on January 12th, 2010
I attended the 8th annual Caribbean MBA Conference last week held at the Hilton Hotel in Kingston. At the luncheon the Ceo of Digicel Jamaica spoke and gave a great keynote speech and I gathered a bunch of stats.
Here are some of the more interesting numbers.
Popularity: 5% [?]
Posted by Ingrid Riley on August 26th, 2009
The talk is once again very thick and heavy. Digicel Jamaica is going to roll out their Wimax(4G) Internet and Laptops product in time for Christmas? That’s what a few heads are saying since they got all the licenses they need and the netbook sweet deal is in place.
Popularity: 8% [?]
Posted by Ingrid Riley on May 9th, 2009
I’m looking forward to the Digicel Electronics Show next weekend, May 16th and May 17th at the Hilton Hotel. We know they have the midas touch so we anticipate uncovering some cool people, products and information.
Popularity: 6% [?]
