I need a vacation is the number one Facebook Fan Page in the Travel Category. Yeah I know I couldn’t believe it either. Figured it would have been a country or an island, but just as plain as you see it there, the fan page reflects a sentiment almost anyone can relate to. I wonder who owns that page witch its 4.6million fans and what are they going to do with it further.
Popularity: 19% [?]
The Official Facebook Fan Page of the Jamaica Tourist Board(JTB) http://www.facebook.com/Jamaica is expected to hit 70,000 Fans today. They took over the Fan page from David Mullings, RealVibez Media who started it in the year of Olympics in 2008, awesome timing, but lost admin rights for over a year because of some Facebook rule which no longer exists thankfully.
The love of Jamaica never waned though as Fans across the world kept it going and growing. Mullings handed it over to JTB who officially took it over just over a month ago, got admin rights restored to the JTB and started started updates along a structure and strategy ( which included the design of custom pages MyJa, VibesJa, AboutJa) now unfolding as the Jamaica Tourist Board gets more social – on Facebook, Twitter soley tweeting promotions and deals and YouTube with three channels VibesJamaica, AboutJamaica, MyJamaica with many more Internet marketing initiatives to unfold over the next year.
It is a recognition by the leadership of the JTB that over 70% of travel decisions are made online and increasingly those buying decisions are being influenced by varying factors, the most recent and most potent of which is social media.
Popularity: 13% [?]
Jamaica’s not used to this style of advertising-Confrontational, use of a competitor’s colours and clear references. It’s more, well, American. In Jamaica we’ve grown used to the British, conservative, safe and frankly rather polite and boring way of advertising things. The market has now gotten a shake up as Claro the well heeled, mobile service provider newbie is doing things very differently.
Yes Digicel boasted that they had over 20,000 Facebook Fans in less than 2 months by doing what one of the things they do well, engaging their loyal consumers with credit giveaways and promotions. Claro’s presence on Facebook on the other hand, has been, well negligible. Somewhat expected I think, as Digicel is still number one in the marketplace, they still enjoy great affinity and Claro is still third in many people’s minds even as they announced they were now number 2. BUT and a big but here, is that Claro is positioning themselves as new and of greater value for money in an environment where many Jamaicans are counting their coins and being selective about where to spend them.
So Claro decides to grab their attention and enter the social media space differently.
Popularity: 4% [?]
This was published in Chat, a weekly tabloid from the Jamaica Observer. Why it didn’t make the business pages in mainstream publications is beyond me. But then again we’re still waiting on mainstream journalists to really start using Twitter. 
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Popularity: 4% [?]
I’m Jamaican and am always searching for things Jamaican and Caribbean on the social networks that I’m a member of. So Facebook is no different. One of those searches yielded a link to a Fan Page branded simply Jamaica under the travel category. It has 35,045 fans from across the world, this, despite that the creator of the Fan Page has never advertised it (except to his circle of Facebook friends) and has not updated it since August last year…coincidentally, the month of the Summer Olympic Games in Beijing, when Jamaica’s sprint factory credentials yielded an amazing show. This has not stopped the fans from joining, continuously updating the Page with their favourite pictures, shout outs and instant reviews on where they’ve visited, how much they loved it and why. Now this is powerful stuff and I let me share with you why.
Popularity: 7% [?]
