Social Media and all its multiple touch points (Blogs, Twitter, Facebook, social networks,share buttons and f=Forums) scares some Jamaican companies. They are afraid to put their company and its products and services up to public scrutiny. “What do we do with all the negative comments ?” -This is the most popular response I’ve heard over the last year from some company executives as they’ve assumed that is all they will get . The two other typical responses have been “Why do we have to be so directly connected to people online ? ” , and “Ok ok so if we are really going to place ourselves out there who is going to manage it ?”

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