Posted by Ingrid Riley on August 15th, 2010
MOBILE telephone service provider Digicel is about to unveil its 4G Broadband offering in Jamaica. Here four reasons that makes this a viable business case for them.
1. There are about 263,000 households in Jamaica that have computers, and growing at about 8 per cent a year.
2. There are 110,000 homes with Broadband penetration, primarily with Flow and LIME DSL.
3. Then there are 147,000 customers that do not have computers, so in order to improve Internet penetration we have to improve PC penetration
What will Digicel 4G Broadband do?
4. Digicel 4G Broadband will cover 60 per cent of the population. Jamaica is comprised of around 750,000 households and we will make Broadband available to 410,000 of them. We now have 2 million Digicel customers and our Broadband offering is likely to cover 1.2 million of those.” More
Popularity: 27% [?]
Posted by Ingrid Riley on June 18th, 2010
The Caribbean’s largest mobile telephone service provider Digicel put in a creditable performance for the financial year ended 31 March 2010 which saw the Group posting revenues of US$2.2 billion, representing a 12 per cent gain year-on- year and a compound annual growth rate of 24 per cent from 2007 to 2010 when all Digicel markets are included.
Notably Digicel was able to increase its subscriber base by 15 per cent to 10.8 million across 32 markets. More
Popularity: 20% [?]
Posted by Ingrid Riley on June 17th, 2010
Marc Canter
We made the announcement on May 19th on the event blog for Kingston Beta. The headline read Marc Canter, Founder of Macromedia, creator of FLASH Media Player will speak at the ConnectiMass technology event Kingston Beta in June. The Jamaican and Caribbean tech and business community has been a buzz ever since.
And yes he will be speaking their via Skype Video/Ustream next week Thursday June 24th, 2010 to the Jamaica’s Kingston Beta community at the Spanish Court Hotel in Kingston.
Since we became Facebook friends, I took the opportunity to get a pre-event interview with him. So I sent him some questions and he answered them in a candid and direct way. Here’s the interview:
Popularity: 24% [?]
Posted by Ingrid Riley on March 19th, 2010
Digicel the seven year-old company which joined the Telecom game in Jamaica and the Caribbean as the mouth-watering buffet in front of a starving man, is now the Caribbean Brand with the largest Facebook Fan Page Community. They achieved the 100,000 Fan milestone on Tuesday March 16, 2010. They celebrated by running a full page ad in the newspapers and of course more giveaways as thanks to their fans.
Now in an environment where internet marketing professionals and entrepreneurs push to sell Caribbean brands on the validity and value of social media specifically and generally the necessity of having an internet marketing strategy and plan, Digicel with its achievement will no doubt drive the fan rush and social media push in Jamaica and the Caribbean. At least we hope so.
We spoke to Marketing Communications Manager, Tshani Jaja about Digicel, Social Media and the Caribbean.Share your comments or ask questions when you’re finished watching.
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Popularity: 13% [?]
Posted by Ingrid Riley on February 1st, 2010
Jamaica’s not used to this style of advertising-Confrontational, use of a competitor’s colours and clear references. It’s more, well, American. In Jamaica we’ve grown used to the British, conservative, safe and frankly rather polite and boring way of advertising things. The market has now gotten a shake up as Claro the well heeled, mobile service provider newbie is doing things very differently.
Yes Digicel boasted that they had over 20,000 Facebook Fans in less than 2 months by doing what one of the things they do well, engaging their loyal consumers with credit giveaways and promotions. Claro’s presence on Facebook on the other hand, has been, well negligible. Somewhat expected I think, as Digicel is still number one in the marketplace, they still enjoy great affinity and Claro is still third in many people’s minds even as they announced they were now number 2. BUT and a big but here, is that Claro is positioning themselves as new and of greater value for money in an environment where many Jamaicans are counting their coins and being selective about where to spend them.
So Claro decides to grab their attention and enter the social media space differently.
Popularity: 4% [?]
Posted by Ingrid Riley on January 21st, 2010
Industry spoilers tend to leave a trail of pissed off competitors and former clients in their wake. They tend to be shiny, smiley companies that overcharge and under deliver on everything they do. They are the ones who have excellent snake oil salesmen at the helm and some political or family based relationships in their target industry. These spoiler type companies tend to find quite a few sucker clients, those businesses who are naive enough to say yes to a company without doing due diligence, then blindly hand over a fat cheque.
Popularity: 1% [?]
Posted by Ingrid Riley on January 12th, 2010
I attended the 8th annual Caribbean MBA Conference last week held at the Hilton Hotel in Kingston. At the luncheon the Ceo of Digicel Jamaica spoke and gave a great keynote speech and I gathered a bunch of stats.
Here are some of the more interesting numbers.
Popularity: 5% [?]
Posted by Ingrid Riley on December 21st, 2009
I needed a mini vacation badly, to disconnect from blogs, twitter, facebook, clients, business, my cell phone my laptop, from TV – the whole nine yards. It’s been a good year for me and I know 2010 is going to be amazing. So I know i needed to hop off the train for a bit and recharge in preparation.
I decided to head to the Coast, near water, beach, more trees…I went online to decide..Negril, Portland, Treasure Beach or Ocho Rios. I used google and visitjamaica.com chiefly to decide where to go. What I saw made me want to cry…Jamaica’s tourism image online SUCKS! Why are some of the Jamaican hotels, villas, attractions and restaurants surprised by their low occupancy levels? Well it starts with the fact that yes, Jamaica’s overall tourism product needs an overhaul, an upgrade to something beyond the sun, sand and dorm rooms by the sea like RIU.
Popularity: 5% [?]
Posted by Ingrid Riley on November 16th, 2009
The Caribbean may be lagging behind three other areas of the world when it comes to Internet usage but the Dominican Republic continues to lead in the region with the most web surfers.
Latest statistics compiled by the Miniwatts Marketing Group based on International Communications Union and Nielsen data, show that while the Caribbean lags behind Asia, Europe and North America when it comes to Internet penetration, the DR has the most web users with a whopping 3 million.
Popularity: 5% [?]
