Yesterday I was interviewed by Yvonne Nicholson, Business Communications Consultant with ROCommunications Jamaica and Jamaica Observer columnist on Why businesses fear social media. Her column was published today in the Jamaica Observer and I was quoted a couple of times. You can read the article here “Why businesses fear social media”.
It reminded me also that I had written a similar blog post on this same issue November last year “The Number 1 reason Jamaican companies are scared of Social Media”. So I decided to update it, add a case study I usally talk about in my workshops and repost it below:
Social Media and all its multiple touch points (Blogs, Twitter, Facebook, social networks,share buttons and Forums) scares some Jamaican companies and a few Caribbean ones too. They are afraid to put their company, its products and services up to public scrutiny. “What do we do when we get negative comments ?” This is the most popular response I’ve heard over the last year from some company executives as they’ve assumed that is all they will happen when they “put themselves out there”. The two other typical responses have been “Why do we have to be so directly connected to people online ? ” , and “Ok ok so if we are really going to place ourselves out there who is going to manage it ?”
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