Posted by suzette gardner on July 29th, 2009
A solid marketing plan must include a budget for online marketing regardless of the product or service being offered. But the best online marketing campaigns can be derailed by lousy offline sales. Here are three rules your sales rep should keep in mind the next time your phone rings:
Demo, not promo. Your potential customer has already seen the promotion on the Website – that is why they are calling so there is little need to re-state it. Move on to the next step of demonstrating how your product or service can meet his/her needs. Scheduling a Web or in person demo should be your first priority – but be sure to listen to what the customer wants. Do not force an in-person demo on someone insisting on a Web based one.
Popularity: 5% [?]
Posted by Ingrid Riley on May 13th, 2009
Cross-cultural marketing of your brand or product is easier and cheaper today thanks to growing Internet access around the world. Moving between .jm, .nz or .jp is easy, but buyers usually start searching within their country-coded domains before they search abroad. A country-coded domain (other than your own) can help improve your search engine results in foreign markets and improve your conversion rates.
Here are three steps to consider as you take your brand or product international:
Popularity: 2% [?]
Posted by Ingrid Riley on November 22nd, 2008
I’ve been on this continued binge of sharing interesting stuff I find online to share with you as well as writing original stuff that’s solely focused on the rising Caribbean Web. I’m a firm believer that you can learn from everywhere and almost anyone to make yourself better. Found this on mediafuturist.com.
The topic of this video: Shifting values and the Future of Advertising: In an inter-connected and broadband-powered world, pedigree, age, gender, location and cash matters less and less, and reputation, creativity, trust and MERIT matter more. What will this do to Advertising and Marketing?
Popularity: 1% [?]
