We waited over five years for the Jamaica Observer, the youngest of Jamaica’s two daily newspapers to upgrade and change the look and feel, navigational features and interactivity of their website. Its new site went live about 48 hrs ago.

What we now have is a site that is spacious, light and bright in its look and feel; well organised content that’s easy to see and get to; they’ve made smart space to accommodate advertising and video and in the age of sharing and social media tools, they’ve loaded up the site with more than 20 options. But still, they’ve not scored a touchdown in my mind, they’re still clutching the ball, toes just on the other side of the big win. Why?

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