Posts Tagged ‘negril’

Is Jamaica’s tourism brand selling the right message online?

I needed a mini vacation badly, to disconnect from blogs, twitter, facebook, clients, business, my cell phone my laptop, from TV – the whole nine yards. It’s been a good year for me and I know 2010 is going to be amazing. So I know i needed to hop off the train for a bit and recharge in preparation.

I decided to head to the Coast, near water, beach, more trees…I went online to decide..Negril, Portland, Treasure Beach or Ocho Rios. I used google and visitjamaica.com chiefly to decide where to go. What I saw made me want to cry…Jamaica’s tourism image online SUCKS! Why are some of the Jamaican hotels, villas, attractions and restaurants surprised by their low occupancy levels? Well it starts with the fact that yes, Jamaica’s overall tourism product needs an overhaul, an upgrade to something beyond the sun, sand and dorm rooms by the sea like RIU.

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