Posted by Ingrid Riley on February 1st, 2010
Jamaica’s not used to this style of advertising-Confrontational, use of a competitor’s colours and clear references. It’s more, well, American. In Jamaica we’ve grown used to the British, conservative, safe and frankly rather polite and boring way of advertising things. The market has now gotten a shake up as Claro the well heeled, mobile service provider newbie is doing things very differently.
Yes Digicel boasted that they had over 20,000 Facebook Fans in less than 2 months by doing what one of the things they do well, engaging their loyal consumers with credit giveaways and promotions. Claro’s presence on Facebook on the other hand, has been, well negligible. Somewhat expected I think, as Digicel is still number one in the marketplace, they still enjoy great affinity and Claro is still third in many people’s minds even as they announced they were now number 2. BUT and a big but here, is that Claro is positioning themselves as new and of greater value for money in an environment where many Jamaicans are counting their coins and being selective about where to spend them.
So Claro decides to grab their attention and enter the social media space differently.
Popularity: 4% [?]
Posted by Ingrid Riley on September 18th, 2009
When I watched this, my mind flashed back to Jamaica, the Caribbean’s Silicon Valley…a Silicon Caribe in effect and why our dot com industry has not grown as much as we’d like to in the past years. Randy Komisar, an American venture capitalist speaks to a culture of entrepreneurship and an attitude towards failure we are yet to achieve here in the Caribbean. Regardless of this, what I personally have been seeing and experiencing in the past 10 years- meeting, listening to the entrepreneurs who have created, launched and failed; the ones who have created and are growing slowly or stagnating because of lack of venture or angel funds, partners and expert guide- I salute you all.
You’ve been the ones tilling the soil, adding your ideas to what is invariably growing, maybe not as fast as we’d like, but nonetheless growing that culture of entrepreneurship, an understanding that technology has made it easier for us to create, launch, test,fail…earn our stripes and the right to try again and again.
We should embrace that, encourage that in each other. Funny, this was the very reason for me starting SiliconCaribe the blog 4 years ago(previously known as techwatchcaribbean) and then Kingston Beta- Caribbean entrepreneurs are just as bright and full of ideas as the next dude and girl in America or Europe, but our culture of entrepreneurship and attitude towards failure is not there yet. In my mind however, our shoes are pointed in the right direction. What do you think?
Popularity: 1% [?]
Posted by Ingrid Riley on August 31st, 2009
MobileCaribe.com is the Caribbean and Latin America CellPhone Blog. The goal is to connect readers to cellphone news,trends, products and companies that impact their daily lives. It’s a Caribbean Flavoured Guide to What Caribbean People and Caribbean Companies worldwide are doing with the Mobile Phone. MobileCaribe.com is part of a fast growing Caribbean Blog Media Network that includes BlogsCaribe and CaribbeanStartupBlog.com and has just over 100,000 unique readers monthly.
The Caribbean Blog Media Network is a product of Connectimass, a Digital Marketing Firm based in Kingston,Jamaica and Atlanta, USA.
Popularity: 2% [?]
Posted by Ingrid Riley on May 9th, 2009
I’m looking forward to the Digicel Electronics Show next weekend, May 16th and May 17th at the Hilton Hotel. We know they have the midas touch so we anticipate uncovering some cool people, products and information.
Popularity: 6% [?]
