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Jamaica Tourist Board to invest more in social media

The Jamaica Tourist Board (JTB) two years ago joined the throng of marketers tapping social networking sites as a way to drum up business when it revamped its website. Now, the agency is investing millions to develop a channel on YouTube, according to David Shields, deputy director of tourism in charge

What Can a Facebook Fan Page do for Brand Jamaica ?

I'm Jamaican and am always searching for things Jamaican and Caribbean on the social networks that I'm a member of. So Facebook is no different. One of those searches yielded a link to a Fan Page branded simply Jamaica under the travel category. It has 35,045 fans from across the

Which Caribbean social network will be number one?

I was on NewsTalk 93 radio show this morning discussing Social Media Marketing with Dana Todd and Fion Downhill who will be co-presenters for this upcoming workshop called Social Media Marketing-Using social media for marketing and PR which is going to be here in Kingston,Jamaica on Thursday February 26th. It

Top 10 Facebook Marketing Resources for Caribbean brands

In September 2007 I could count on my right hand, the amount of Jamaican Facebook groups that existed. Fast forward to now, just over a year later and they are now numbering in the high hundreds and Caribbean people at home and abroad have been pouring online in tens of