Last week Friday, here in Jamaica as well as in New York, there was Fashion Night Out (FNO). A One Night Only crazy discounts event. The #FNOja hashtag was created by Rachel Cunning @RachiebabieJa and endorsed by The Jamaica Observer – the originators of FNO Jamaica. And then it simply blew up on Twitter. Let me walk you through this success story.
Let’s start with the hashtag #FNOja. What is a hashtag? It’s simply a keyword, a short bunch of letters that describes the brand, product, site that it’s attached to, that’s easy to recognise, pass along and in the case of our web app, easy to track. They’re like tags on Flickr, only added inline to your Tweet. Anyone can create a hashtag by simply by prefixing a word with a hash symbol: #hashtag. #caribtechnews #fnoja.
While The Jamaica Observer and the many businesses that participated have declared it an amazing success, we have declared Twitter, a resounding success in spreading the reach of Fashion Night Out Jamaica online and offline. On the workshop and conference circuit over the last two years spreading ideas, sharing strategies and case studies about how Social Media can help businesses to humanize their brands, build brand affinity and drive sales, I’m asked one question consistently.
That questions is – What’s the ROI? The Return on Investment? Companies want to know the impact of their time and money spent on Social Media. We can now help companies to do just that with a new web app I co-developed (Disclosure) with one of the Caribbean’s top Software Architects @Khary Sharpe – it’s called SocialRecord.
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CONNECTiD – Digital Marketing Strategists in association with the Book Industry Association of Jamaica ( BIAJ) will stage an event around the topic of ebooks. The title of the 2hr seminar “FROM SCRIPT to SALES-How to become an eBook Success Story” will take place on Thursday September 27th, 2012 at the Spanish Court Hotel in New Kingston starting at 7pm. We chose to have it this week during Global Social Media Week.
