Posts Tagged ‘songwrita’

Reggae Music Lessons: Top 3 Reasons Reggae Music Sales Suck and how to change it

I write this totally from the perspective of an internet marketing strategist, as someone who spends 80 percent of her waking hours online reading,tracking trends and who is very biased towards conscious reggae and dancehall artists like Shabba, Lady Saw, Gregory Isaacs,Peter Tosh and yes Bob Marley of course.  This post was inspired by a long talk with a friend of mind who’s in the business as a sound engineer and producer who’s worked in pretty much every studio in the country. So, with biases and background declared, let me get to my Reggae music lessons for the industry.

Word to the Reggae Music Industry: Connect or Die: How to survive in a Music 2.0 world

Ironically it’s what the dude, Alex Morrissey who just launched Songwrita the social game based on reggae/dancehall music and who has amassed a community of over 200,000 fans for his website understands very well. So I believe once the frustrated artistes, producers and management who have seen their money train fall off of a cliff these last two years especially, become students of a new game, they’ll be on their way. They should realise by now, by the numbers and the misplaced hype that there will be no going back to the way things were.

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THE MUSICAL MIDDLE CLASS OF THE CARIBBEAN’s Founder launches online dancehall/reggae game

TWENTY-TWO-YEAR-old founder of Alex Morrissey today announced the launch of his new online dancehall/reggae game called Songwrita. Featuring lyrics from top Jamaican dancehall/reggae artistes such as Vybz Kartel, Mavado, Beenie Man, Bounty Killer, Gyptian and I-Octane, Songwrita is expected to thrill thousands of dancehall and reggae fans around the world with its interactivity and scintillating lyrics.

In the Jamaica Observer report: Morrisey added…”An online shop is also embedded in the game, which allows users to purchase T-shirts with the faces of their favourite Jamaican artistes. T-shirts will be shipped worldwide for purchasers. Commented Morrissey on the different features of the game: “This is definitely a different way to package our music and brand Jamaica to the world — it is exciting, innovative, action-packed, fun and right at users’ fingerips.” Comment
Innovative, Innovative, bad, bad. Brand Jamaica, Globally Recognised and loved Reggae Music, Social game, iTunes and Sales of Merch rolled it = Big Win.