Tech News
Why Mobile Shopping Could Be As Big As Online Shopping
The study, which surveyed 10,000 visitors to top e-retailer sites, found that 11% of them made a purchase using their phones this holiday season, compared to only 2% at the same time last year.
Thirty percent of visitors, however, used their phones to compare product details, look up prices, or find store locations. In 2009, only 11% of consumers surveyed said they used their phones to do this kind of research. Shoppers who were highly satisfied with a retailer’s mobile experience were 30% more likely to buy from that retailer both online and offline. More