It’s all about online advertising these days
November 9, 2007
In the last few days, it’s been all about online advertising and announcements of new ad networks. Martha Stewart Omnimedia, BuzzMetrics and ZoomInfo will start their own ad networks. Most significantly, Facebook launched their ad network turning friends into endorsers.
Additionally,AOL bought Quigo, which helps publishers sell advertising on their own sites. And Google, the biggest ad network by far, said its site targeting will become even more targeted. It’s been all about online advertising one of the two business models that’s been working and making publishers money and advertising happy(the other is ecommerce).
Here are a couple of the stories that made the world sit up straight these past days:
-Google Site Targeting Becomes More Targeted
-Changing face of brand advertising online
- Martha Stewart-Run Ad Network Could Help Blogs Ditch Google
-AOL to Acquire Ad Network Quigo
Our Prediction
Prediction 1: We’ll see dozens more ad networks announced in the next six months with 95% of them gone in about two years.
Prediction 3. Watch for a
I don’t know, man, I’ll wait until I start getting more hits then do my own ad network so that I don’t have to help the rich get richer. have you seen google’s stock price?
One should always try to place ads themselves - cut out the middle-man…BUT…
It is rare that a site can sell ALL of its inventory and that’s where ad networks really come in - monetizing the extra inventory, especially when the ads are top quality.
I use an ad company and get ads from firms like Adidas, Hugo Boss, American Express and others - and I am not complaining about the money either.
Never forget, it is far easier for the networks to reach the big clients than for small sites to do so.