The Grace Kennedy Group to spend JA$1m in online advertising next year
November 13, 2007
Yep, I got this from credible sources that the Jamaican conglomerate with strong financial services, food and beverage brands in the Caribbean and Diaspora markets in an initial online media buy will spend JA$1m between The Jamaica Gleaner, The Jamaica Observer and Radio Jamaica websites. They are all mainstream media brands with a strong Diaspora online audience. No while this is by no means a huge amount, it’s a star by a comglomerate that’s considered a major influencer in the Caribbean which can lead it’s competitors and other follower companies online to find opportunities to spend money to target Jamaican, Caribbean, Caribbean Diaspora and the tourist audiences.
The arguement extends too that while it’s great for GraceKennedy to begin online advertising with established media brands, it’s now that Caribbean site publishers can step up with sites that are professionally designed, regularly updated with great text,audio,video content and have credible statistics on the demographics of the site’s audience.
1 million is really not alot of money in adspend..but its a start. Atleast our Jamaican companies are starting wake up!!!
That’s really a drop in the bucket for a company of Grace’s size and reach (’reach’ meaning the diaspora that consume/utilize all types of Grace products/services).
I could also recommend a couple other places where their ad dollars would be well spent
Yeah i agree it is a little bit of money, but it’s a start,now maybe others will follow suit. But what i think is most important is that site owners give companies like Gracekennedy a compelling reason to advertising on their sites.
Chicken feed! But nonetheless a start in the right direction.