I went to make a digital marketing campaign presentation at a Jamaican company the other day and one of the questions I asked the executives in the Q&A discussion was, to name me the top 5 Jamaican/Caribbean sites they go to regularly, meaning at least once a week. They were stunted and silenced.
After the requisite newspaper site names were thrown up, nothing but Facebook, linkedin etc came up. Now this could be easily written off as well by saying hey they may not be the target market that surf over to vibesconnect.com or jampersonals or even jamdeal.com but it made me ask myself that same question and another quickly followed …are Jamaican and Caribbean sites doing enough to get front and centre of their Jamaican/Caribbean audiences… are they serious about building their online brands? Are you ?