Sports Unwrapped is the name of a weekly web TV show from the Jamaica Gleaner. I saw it as a ad on the Gleaner’s website and curiousity made me click. It’s 12:21 minutes long. My take on this: It’s a fantastic idea just as this time poorly executed. Just as there is a way to write for the web, there is a way to do TV for the web.
It looks and feels like a stripped down version of a regular prime time sportscast with the anchor as talking head, interspersed with photos and video clips. Nothing wrong with that. The Jamaica Gleaner is one of the top two most trafficked Jamaican sites and 75% of that traffic is outside of the country. A great way to further build an audience, a community around your brand online, extend brand affinity and of course making money. It’s also a sweet preemptive, pre-Olympics year strike. I just think it’s too much of a great opportunity to waste it being boring. Watch it and tell me what you think?