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Did the Jamaica Gleaner just launch a Sports Web TV show?

Sports Unwrapped is the name of a weekly web TV show from the Jamaica Gleaner. I saw it as a ad on the Gleaner’s website and curiousity made me click. It’s 12:21 minutes long. My take on this: It’s a fantastic idea just as this time poorly executed. Just as there is a way to write for the web, there is a way to do TV for the web.
It looks and feels like a stripped down version of a regular prime time sportscast with the anchor as talking head, interspersed with photos and video clips. Nothing wrong with that. The Jamaica Gleaner is one of the top two most trafficked Jamaican sites and 75% of that traffic is outside of the country. A great way to further build an audience, a community around your brand online, extend brand affinity and of course making money. It’s also a sweet preemptive, pre-Olympics year strike. I just think it’s too much of a great opportunity to waste it being boring. Watch it and tell me what you think?

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  • Guest

    An amateur project. This looks like something done by an accountant or journalist who thinks that putting a man in front of a pc cam with a piece of paper to read sports news, is TV! I’ll bet any amount of money they have no experienced video producer, editor, make up artist, etc working on that ‘Web TV’ project. Just a little something thrown together by a bunch of friends. That’s what the Gleaner, established since 1834, has come to, in 2010. Oh my. lol.

  • I agree. Geniuses steal!

  • Yeah man. Just a toops of creativity. The format of the programme and cut it to 8-10 mins max.

  • Agreed Ingrid. Execution is lacking. No graphics behind him? Que pasa? How about a teleprompting laptop? Great idea, better execution needed.

  • I have to agree Ingrid. They can cut out the TV news intro and go straight to the story. An upbeat track and they can cut the video down to 5 minutes or less. Its got to be more like a highlight reel on ESPN. The Gleaner ad then also needs to have the same energy. Its a start but yeah they can push the envelope a bit (copy what others have already perfected).

  • Agree not the most exciting program I’ve ever watched but a good idea…maybe they’ll up the execution as time goes on…need to see some creativity!