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Home > Opinion > What’s the ROI in Social Media? – Fashion Night Out Jamaica #FNOja on Twitter. The Stats and Maps of Success

What’s the ROI in Social Media? – Fashion Night Out Jamaica #FNOja on Twitter. The Stats and Maps of Success

Last week Friday, here in Jamaica as well as in New York, there was Fashion Night Out (FNO). A One Night Only crazy discounts event. The #FNOja hashtag was created by Rachel Cunning @RachiebabieJa and endorsed by The Jamaica Observer - the originators of FNO Jamaica. And then it simply

  • Thanks Kyle. Appreciate the nod.

  • Great job on that app guys! Always nice to see our local talent creating products that are globally competitive!

  • Thanks Esteban. We’re storming ahead!


    Great post, Ingrid. I am extremely impressed. Keep up the good work !!

  • Yes kinda curious about how that number sign help define the hashtag.

  • lol…a dark room. ROFL. ok then!

  • This is why when I hear people – especially business people dismiss social media s frivolous – I get frustrated. It reminds of when I wanted a mobile credit card machine from NCB some years ago. I had a mobile photography studio, and office where my clients could pick up their pictures, the NCB representative came by with her digital camera, took pictures of my little office, asked me about a darkroom (in this digital age) and refused me the credit card machine on that basis. An example of an innovative idea being marketed by a traditional mind.

    It is these same traditional minds that are marketing products and services for their companies and wondering why they are getting thrashed

  • Sherie

    Great app Khary!!!

  • Nice article and great metrics.

    Hopefully more campaigns will incorporate hashtags. I love that @Wayne_Marshall has been pushing the #myheartmovement and can’t wait to see stats on that.

    Sidenote: I find it odd that the number sign is called a hashtag. Wonder how it started? Better than being called a “pound sign” though (Americans call it that)

  • Thanks Corve, the hashtag was a great idea!! And having the ability to track and measure…priceless.

  • Thanks Marcia, indeed all of those individuals are lending their talents, skills and voices to the industry and it’s needed to keep propelling us forward.
    Cheers to all of the Jamaica and the Caribbean talent

  • Thanks Corey, Yes measuring is crucial and it’s one of the ways to make a solid business case for businesses to get on board.

  • Hey Ingrid

    Great post and get work we need more stuff like this. I know its not easy to pull this kind of stuff together especially when you can’t be a career blogger. Great work.

    I have been thinking alot of ROI on social media and I think you hit the nail on the head with respect to relationships. I think the numbers are important but truly being able to gauge the bottom line from social media is going to be quite a challenge.

    I believe in the Caribbean we have people who seek out the latest and greatest information, and then share it with their friends who might not be as tech saavy as them.

    At one point this summer I noticed one girl on facebook had more likes on a particular flyer she posted to her profile than the same poster posted to the brand page. The brand page has over 4 times of much friends as her! After introducing myself and getting to know her, I realized she was also talking to friend via bbm and other mediums. Its like how to you measure that.

    My thinking now is simply work with people who believe in social media and believe in people because if you and your brand is authentic simple campaigns you do via social media can have returns for years to come.

  • I am delighted to see my fellow Jamaicans taking the business of collecting empirical data re new media so seriously. It bodes well for how we harness these technologies to positively impact our people and our economy.

    Congrats to the team that is making this possible. I single out @utenja, @rachiebabieja, @kharysharpe for special mention since I’m aware of how enthusiastically they work to make these statistics available.

    You are to be commended Ingrid for taking the bull by the horn and being such a “Techievangelist”.

    Keep up the good and important work.

    Marcia Forbes

  • This is impressive. So happy there is an app now available to track these tweets. I think the hashtag was a creative idea, certainly on my timeline-everyone kept tweeting about it.