3 trends Caribbean businesses, especially tech, should adopt in 2016

With the euphoria of the New Year behind us, and many of us, in our own way, have adopted the desire to make the most of 2016. For businesses across the Caribbean, our economies are still in a slump, with no meaningful light at the end of the tunnel. It therefore means that to a considerable degree, the Caribbean private sector is expected to shoulder (some of) the burden of stimulating economic growth and job creation in their respective countries. It also means that those businesses have to be able to ferret out opportunities, which are not only lucrative and offer a good return on investment, but are also likely to be relevant and sustainable in the long term.

Below are three trends Caribbean businesses, especially those that operate in the tech space, could consider adopting. Many of these trends have been around for a few years, but may not have been targeted at micro, small and medium enterprises (MSMEs) in the region, and so could have been overlooked

1. Extreme personalisation

What is one of the key reasons why products and services like Netflix, Uber and Airbnb so successful? They allow their customers considerable choice and options to customise a particular product or service to suit their needs. With video on demand services, such as Netflix, subscribers can decide exactly what content they wish to watch, when they wish to do so, and they can even pause a programme as they need to, in keeping with their schedule, and resume at a later date.

The increasing focus on ultra-customisation was identified almost five years ago, at the e-G8 Forum, which was held in May 2015. Firms were beginning to respond to users demand for a more personalised experience with products and services that could adjust to their needs and lifestyles. In 2016, providing such an experience is virtually mandatory, as consumers have become even less patient and willing to explore on other opportunities that might be available.

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