The Caribbean Diaspora is a lucrative niche market in the United States and increasingly Caribbean governments and businesses have finally begun to put their money where this market lives online and offline and Hardbeat Communications is one of the experts on the ground offering guidance and media platforms.
“There has really been an increasing interest by Caribbean businesses to market to the Caribbean Diaspora in online and traditional media, they are realizing the wealth to be found in this community and are actively pursuing this market,” said Hard Beat CEO Felicia Persaud, who has worked with entities like Courts Caribbean, Sagicor USA, Air Jamaica Jazz and Reggae Sumfest in their quest to tap this hot market.
The three year-old company has become a minority-certified agency focused on the Caribbean Diaspora and Caribbean market simultaneously, launched CaribPR Wire, the only cross media publicity wire service focused on the Caribbean and also CaribbeanWorldNews.com the only daily news service for Diaspora nationals.
Hard Beat Communications, which has an extensive knowledge of and relationships with the Caribbean Diaspora just completed a campaign for Sagicor USA and is now working with Courts Caribbean on the execution of their North American debut later this year. The company’s service offerings include event planning, full-scale marketing, advertising bookings, focus group coordination and digital branding and ROI measurement through collaboration with CBeanMedia.
Why is the Caribbean Diaspora Market so damn hot!
The Caribbean Diaspora market has money and they sent back US$5 billion to their homelands last year alone, study revealed that they have an annual disposable income of about US$40b dollars and according to the U.S. Department of Commerce, there was US$19 billion in two-way trade between the Caribbean and the U.S. alone in a single year. Need we say more.
If you liked this post, why not Subscribe and get Silicon Caribe Today by Email