The Jamaica Tourist Board (JTB) two years ago joined the throng of marketers tapping social networking sites as a way to drum up business when it revamped its website.
Now, the agency is investing millions to develop a channel on YouTube, according to David Shields, deputy director of tourism in charge of marketing at the JTB.
“What we are using the social media to do is to engage a social environment and interaction and hopefully, conversion of sales,” said Shields. “We can also use the social media not just to engage persons, but also to deal proactively with issues that we might want to focus on.”
The agency spent $250,000 to revamp its website. The YouTube project is estimated at another US$50,000 ($4.5 million).
The JTB is already on Facebook and Twitter, with just 120 followers.
Is this the new look website http://www.jtbonline.org/ or is it visitjamaica.com