How We Did it: Digicel, the Caribbean Brand with the largest FaceBook Fan Page Community

Digicel the seven year-old company which joined the Telecom game in Jamaica and the Caribbean as the mouth-watering buffet in front of a starving man, is now the Caribbean Brand with the largest Facebook Fan Page Community. They achieved the 100,000 Fan milestone on Tuesday March 16, 2010.  They celebrated by running a full page ad in the newspapers and of course more giveaways as thanks to their fans.

Now in an environment where internet marketing professionals and entrepreneurs push to sell Caribbean brands on the validity and value of social media specifically and generally the necessity of having an internet marketing strategy and plan, Digicel with its achievement will no doubt drive the fan rush and social media push in Jamaica and the Caribbean. At least we hope so.

We spoke to Marketing Communications Manager, Tshani Jaja about Digicel, Social Media and the Caribbean.Share your comments or ask questions when you’re finished watching.

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